Transitions®
See Life Through a New Lens
Olv, digital, social
Transitions® lenses™ help you go seamlessly from indoor to outdoor and back without fumbling between pairs of glasses. Unfortunately, younger consumers viewed them as products for an older generation, unaware that the lenses can be worn in almost any frame.
Enter the “See Life Through a New Lens" campaign. Using a variety of influencers with different passions that keep them on the go, we positioned Transitions® lenses™ as not only functional, but fashion forward. Our influencers demonstrated how they “See Life Through a New Lens” every day by following their dreams and not always taking the road most traveled. We created digital videos, social content and a digital look book in partnership with Vision Works.
